Sr. Manager of External Brand & Content Strategy

Location: New York City
Posted on: June 23, 2025

Job Description:

About Formation Bio Formation Bio is a tech and AI driven pharma company differentiated by radically more efficient drug development. Advancements in AI and drug discovery are creating more candidate drugs than the industry can progress because of the high cost and time of clinical trials. Recognizing that this development bottleneck may ultimately limit the number of new medicines that can reach patients, Formation Bio, founded in 2016 as TrialSpark Inc., has built technology platforms, processes, and capabilities to accelerate all aspects of drug development and clinical trials. Formation Bio partners, acquires, or in-licenses drugs from pharma companies, research organizations, and biotechs to develop programs past clinical proof of concept and beyond, ultimately helping to bring new medicines to patients. The company is backed by investors across pharma and tech, including a16z, Sequoia, Sanofi, Thrive Capital, Sam Altman, John Doerr, Spark Capital, SV Angel Growth, and others. You can read more at the following links: Our Vision for AI in Pharma Our Current Drug Portfolio Our Technology & Platform At Formation Bio, our values are the driving force behind our mission to revolutionize the pharma industry. Every team and individual at the company shares these same values, and every team and individual plays a key part in our mission to bring new treatments to patients faster and more efficiently. About the Position The Senior Manager of External Brand & Content Strategy will be instrumental in shaping Formation Bio’s reputation among key external stakeholders, including investors, industry leaders, and potential partners. Reporting to the Sr. Director of Brand Strategy & Communications, this role is at the forefront of elevating Formation Bio’s external presence through compelling storytelling, impactful content, sophisticated events and activations, and strategic relationship-building. This position is critical to driving Formation Bio’s ambitious short and long term goals, across portfolio growth, partnerships, investor relations, and talent acquisition. Formation Bio aims to deliver the impact and scale of a large pharma company—without the traditional overhead and expense—by leveraging technology and AI to drive scalability and innovation. This position will play a key role in communicating that vision to the world. Responsibilities Brand Strategy: Develop and execute strategies and action plans to position Formation Bio as the leader in AI-driven drug development and the go-to partner for drug developers. Tailor initiatives to engage key external audiences, including: Pharma and biotech leaders : CEOs, R&D heads, and BD leaders etc. Investors : Biotech, AI, and generalists. Top talent : Particularly technical AI talent and BD/drug-picking experts Content Development: Own execution for all external branded content, from ideation and drafting through editing and production. Develop strategic, high-quality content across multiple formats (written, audio, video). Top priority work will include blog articles, white papers, op-eds, short and long form video, and slides. Manage a content calendar aligned with brand milestones (e.g., conference participation, funding announcements, tech launches, partnership reveals, etc.). Collaborate with leadership to produce thought leadership pieces that highlight Formation Bio’s innovations in AI and drug development. Source additional internal and external researchers/writers to contribute sophisticated content, and lead editorial and production for that content. Event Curation and Planning: Plan impactful, creative bespoke events (often with corporate partners) catered to engage our target audiences Source and collaborate with external vendors and/or agencies to execute events Stakeholder Engagement: Partner with internal teams to identify and seize opportunities for external visibility through media, events, and conferences. Build and maintain relationships with media outlets and industry influencers to ensure consistent, positive coverage. Work closely with external agencies (PR, media, creative, event planning etc.) to execute key brand initiatives effectively. Measurement & Optimization: Track KPIs related to brand awareness and content engagement, using insights to refine strategies. Ensure all branding initiatives contribute to measurable progress toward company goals. Manage budget carefully and proactively, and resourcefully leverage AI and other technologies to optimize your resources and output. About You 6 years in brand strategy, content creation, or communications, with a preference for experience in biotech, pharma, and/or AI. Strong familiarity with the biotech and pharma media, content, and event landscape is a plus. Proactive and hungry attitude, with an outcome oriented mentality. You can produce a high quantity of high quality work, and are willing and comfortable to incorporate ongoing feedback and direction egolessly and seamlessly. Proven ability to develop compelling content that resonates with a high-profile, sophisticated audience. Extraordinary writing skills required. . Comfortable mastering new or complex technical and/or scientific subjects quickly for the purpose of storytelling. Experience working with and managing external agencies, including PR, media, creative, and event planning partners. Experience working within an agency is a plus. Strong project management and collaboration skills, with experience working cross-functionally. Comfort working with senior leadership on high visibility / high impact projects. Traits & Skills: Exceptional communication and storytelling skills, with a talent for translating complex topics into engaging narratives. Creative instinct and willingness to do things differently. Strategic thinker who excels in a fast-paced, high-growth environment. A proactive, collaborative mindset that aligns with Formation Bio’s values. Track record of incorporating AI into your workflows to improve the quality, creativity, and speed of your work. Formation Bio is prioritizing hiring in key hubs, primarily the New York City and Boston metro areas, with additional growth in the Research Triangle (NC) and San Francisco Bay Area. Please only apply if you reside in these locations or are willing to relocate. Compensation: The target salary range for this role is: $155,000 - $190,000. Salary ranges are informed by a number of factors including geographic location. The range provided includes base salary only. In addition to base salary, we offer equity, comprehensive benefits, generous perks, hybrid flexibility, and more. If this range doesn't match your expectations, please still apply because we may have something else for you. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. LI-hybrid

Keywords: , West New York , Sr. Manager of External Brand & Content Strategy, PR / Public Relations , New York City, New Jersey