Regional Thought Leader Liaison, AD New York
Company: Eisai
Location: Nutley
Posted on: April 16, 2024
Job Description:
At Eisai, satisfying unmet medical needs and increasing the
benefits healthcare provides to patients, their families, and
caregivers is Eisai's human health care (hhc) mission. We're a
growing pharmaceutical company that is breaking through in
neurology and oncology, with a strong emphasis on research and
development. Our history includes the development of many
innovative medicines, notably the discovery of the world's most
widely-used treatment for Alzheimer's disease. As we continue to
expand, we are seeking highly-motivated individuals who want to
work in a fast-paced environment and make a difference. If this is
your profile, we want to hear from you.The Associate Director,
Regional Thought Leader Liaison (RTLL), AD Marketing will lead and
execute regional and local engagement with existing and emerging
Key Opinion Leaders (KOLs), Advocacy Groups and Professional
Societies to develop and implement AD education that helps simplify
the early AD patient journey from diagnosis through treatment and
monitoring. This will include identifying new and emerging opinion
leaders and appropriately engaging KOLs to support speaker bureau
activities, and assessing speaker programs for meaningfulness,
effectiveness, educational in nature, and compliance with company
policies. Key responsibilities include:
- KOL Engagement
- Engage with national, regional and local thought leaders,
including emerging thought leaders, face-to-face (wherever
possible) to identify and seek insight on best practices that can
help simplify the patient journey
- Identify and ensure training (product, disease state and
compliance training) for promotional speakers and related aspects
of speaker programs
- Collaborate with Promotional Program Manager for speaker usage
and issues
- Offer feedback on nominating new speakers when applicable
- Coordinate / facilitate new product and annual compliance
training
- Work with Marketing Team for annual speaker re-contracting
- Update and track KOL engagements via Veeva/Vector KOL
management platform
- Collaborate appropriately with other Field teams to enable the
local/account-level engagement with national, emerging and regional
thought leaders:
- Facilitate coordination of KOL engagements at the local
level
- Coordinate with field sales team, brand leads, and speaker
program vendor on speaker availability and utilization
- Ensure appropriate pull-through of speaker programs within
allocated regional budgets
- Seek, understand and relate field feedback to brandregarding
promotional programming
- Identify potential opportunities for institution group
trainings etc.
- Advocacy and Professional Society Engagement
- Identify, assess and appropriately engage with regional
advocacy groups and local/regional professional societies, in
collaboration with Corporate Advocacy, to develop and implement AD
education that helps simplify the patient journey (above-brand),
from diagnosis through patient monitoring
- Serve as a central point for field engagement with
regional/local advocacy and professional societies
- Insights to Inform Brand Strategy
- Synthesize learnings, translate them into key insights and best
practices, and regularly present these insights to marketing &
sales leadership to help inform brand strategy, messaging,
educational initiatives and promotional programs
- Understand what KOLs are communicating through publications,
congresses, podium presentations, 1:1 interactions, etc.
- Remain on the cutting edge of data readouts (consistent with
FDA-approved labeling), medical congress meeting outputs and podium
& symposia presentations.
- Identify best practices to help Simplify the Patient Journey
- Engage with KOLs affiliated with key regional health systems to
understand best practices for establishing diagnostic and treatment
algorithms
- Help develop case studies and share with health system C-suite
to encourage adoption of AD care pathways and
algorithmsQualifications:
- BA/BS is required, advanced degree preferred
- Minimum of 10 years' experience in pharmaceutical/healthcare
field
- KOL engagement experience strongly preferred
- Marketing experience preferred
- Alzheimer's disease therapeutic area experience preferred
- Demonstrated leadership skills
- Demonstrated analytical and problem-solving skills
- Experience in development and implementation of brand
plans
- Strong communication and presentation skills
- Understanding of legal and regulatory issues impacting
pharmaceutical product marketing as well as the dynamics driving
the US health care environment
- Self-starter with strong clinical acumen, solutions oriented
and can function autonomously.
- Open, collaborative nature with ability to rapidly integrate
and motivate cross-functional team members and stakeholders.
- High learning agility and able to thrive in a rapidly evolving,
complex, fast-paced environment.
- Excellent verbal, written and interpersonal skills as well as
emotional intelligence
- In-depth knowledge of integrated health systems operations
within current market environment
- Demonstrated ability to establish and maintain strong business
relationships
- Commitment to corporate culture of patient-centricity,
innovation, inclusion and compliance
- Must successfully complete all company training programs as
well as all customer mandated and vendor credentialing
requirements
- Overnight domestic travel expected for meetings with KOLs,
Advocacy Groups and Professional Societies, as well as conferences
(including some weekend travel)
- Ability to operate a motor vehicle legally, safely and
successfully is required; candidates must have a valid driver's
license to be consideredAs a condition of employment and an
essential function of this field-based position, applicants must be
able to engage in person with HCPs and other third parties at their
offices, institutions and other appropriate locations on a regular
basis. In order to gain in-person access, applicants selected for
the position may be required to complete third parties'
credentialing and/or entry requirements, which often include an
attestation to and/or providing proof of having received certain
vaccinations, including but not limited to the COVID-19 or flu
vaccines. To the extent you are unable to meet certain requirements
for qualifying medical (including pregnancy-related) or religious
reasons, applicants must request a reasonable accommodation by
contacting the Human Resources Department.Eisai Salary Transparency
Language:The base salary range for the Regional Thought Leader
Liaison, AD New York is from :165,300-216,900Under current
guidelines, this position is eligible to participate in : Eisai
Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive
Plan.Final pay determinations will depend on various factors
including but not limited to experience level, education,
knowledge, and skills.Employees are eligible to participate in
Company employee benefit programs. For additional information on
Company employee benefits programs, visit Certain other benefits
may be available for this position, please discuss any questions
with your recruiter.Eisai is an equal opportunity employer and as
such, is committed in policy and in practice to recruit, hire,
train, and promote in all job qualifications without regard to
race, color, religion, gender, age, national origin, citizenship
status, marital status, sexual orientation, gender identity,
disability or veteran status. Similarly, considering the need for
reasonable accommodations, Eisai prohibits discrimination against
persons because of disability, including disabled veterans.Eisai
Inc. participates in E-Verify. E-Verify is an Internet based system
operated by the Department of Homeland Security in partnership with
the Social Security Administration that allows participating
employers to electronically verify the employment eligibility of
all new hires in the United States. Please click on the following
link for more information:Right To WorkE-Verify Participation
Keywords: Eisai, West New York , Regional Thought Leader Liaison, AD New York, Other , Nutley, New Jersey
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