Senior Product Manager (GTM Strategy)

Company: mParticle
Location: New York
Posted on: May 24, 2025

Job Description:

*Please note this role is based in the New York metro area*About mParticlemParticle is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights, and insights to action. Built on top of end to end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more personalized and adaptive experiences is more important than ever.We at mParticle choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability statusAbout the JobAs the Senior Product Manager, GTM Strategy, you will define and lead the GTM strategy for our ML and Personalization capabilities, focusing on creating a repeatable sales motion and driving product adoption. You will collaborate with and be the liaison between the Data-Driven Decision Making group leadership and GTM leadership to drive the messaging, positioning, packaging, and upsell/adoption product experience for your area of ownership. As a strategic leader, you will align product, sales, marketing, and customer success efforts to achieve our revenue growth goals.We're growing fast and offer smart, talented individuals an opportunity to be high impact players as we scale and achieve our vision for being the world leader in this space. We care deeply about culture and our people, creating a place where you can do your best work and love doing it!The Successful candidate will:

• Product GTM: Spearhead product launches with meticulously planned go-to-market strategies, ensuring seamless orchestration and measurable impact.
• Drive Product Adoption: Collaborate with key stakeholders to craft and execute compelling marketing content and campaigns that drive product demand, adoption, and customer engagement.
• Cross-functional Leadership: Serve as a hub of product and market knowledge, facilitating strategic alignment across product, sales, marketing, and customer success teams.
• Customer Empathy: Understand and analyze diverse needs from our customers, think strategically, and lead with data-driven decisions.
• Decision Maker: Make the hard calls to make insightful decisions and nuanced tradeoffs, balancing numerous priorities and requests across multiple groups of external and internal stakeholders and customers, to accomplish great things.
• Technical Fluency: Leverage your deep understanding of developer experience and software development to deliver solutions that delight our developer community.
• Organic Leader: Be the champion to manage development timelines with transparency, consistent high quality, and iterative delivery that inspires the rest of the PM team to follow.
• Versatility: Balance long-term growth, near-term wins, and execution. Be excited to wear many hats as the company goes through hyper startup growth.
• Effective Communicator: Translate complex business use cases into actionable engineering specs conveying UI/UX requirements, prioritization, and definitions of success.Is this opportunity right for you? We are looking for candidates who have:
  • Product Leader: 5-10+ years of product management or related experience at software technology companies.
  • CDP Knowledge: Experience as a Product Manager in the CDP, MarTech, or ML/AI space. CDP experience is strongly preferred.
  • GTM Mindset: Experience launching and growing adoption of products by driving GTM initiatives.
  • Customer Experience: Experience communicating and positioning value with customers.
  • Technical understanding: Proven ability to comprehend and articulate complex data infrastructure concepts and strategic insights into market needs and customer pain points.
  • Exceptional communication: Outstanding storytelling, writing, and presentation skills, capable of engaging both technical and business audiences.
  • Collaborative spirit: Demonstrated ability to work cross-functionally, fostering collaboration and driving strategic alignment across diverse teams.
  • Program management: Excellence in managing multiple projects and programs simultaneously, showcasing strong organizational skills, the ability to prioritize effectively, and maintaining high-quality standards under tight deadlines.Perks & Benefits
    • We offer a holistic benefits package that includes comprehensive health care coverage, encompassing medical, dental, and vision, fully covered by the company for employees enrolled in our baseline plan. Additionally, we extend cost-effective sharing options for dependents, ensuring accessibility to necessary care for you and your loved ones while maintaining affordability for all. Our commitment to well-being also includes Mental health resources through Modern Health and pet insurance for our furry friends.
    • A truly adaptable work setting with flexible time off, 11 paid company holidays, and quarterly mental health reboot days in a 100% remote environment.
    • An ownership culture where individuals receive stock options and can fully participate in mParticle's success.
    • 100% fully paid parental leave for all employees (12 weeks for the birth-parent & 6 weeks for the non-birth parent) and real encouragement to take that time to bond as a family
    • Remote work allowance to ensure you're fully set up for successPLEASE NOTE: Our hiring team will only ever reach out to you via an @mparticle.com email address. Any website purporting to be mParticle that isn't hosted at mparticle.com or a subdomain is phishing or a scam. If you believe you've been targeted with a phishing attack centered around a job at mParticle, please contact us at .
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Keywords: mParticle, West New York , Senior Product Manager (GTM Strategy), Executive , New York, New Jersey