Associate Director, Audience Solutions Group

Company: Publicis Groupe
Location: New York
Posted on: May 20, 2025

Job Description:

Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.Job DescriptionWe are looking for an enthusiastic self-starter eager to contribute toward leveraging the Epsilon data platform for scaling personalization with privacy-compliant data. This team will lead building an audience strategy.The Associate Director will be accountable for both strategic and operational responsibilities, helping to discover and define target audiences for campaigns while also ensuring audience segments are sent to channel partners for campaign activation through collaboration with Strategy and Investment teams.The ideal candidate is passionate and knowledgeable about audience planning, media planning/buying workflow and operations. They are self-motivated, curious, a critical thinker, and a team player.ResponsibilitiesResponsibilities:

• Collaborate with Strategy and Investment teams to build/activate custom audiences
• Be an advocate for the Audience Analytics team by evangelizing the platform which can unlock growth opportunities and customer experience enhancements
• Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads
• Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals
• Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation
• Work directly with clients in the form of presenting audience recommendations / helping to guide audience strategy.Qualifications
  • 4+ years of direct marketing experience preferably in a consumer products business
  • 4+ years of experience managing and improving workflows across multiple stakeholders
  • 4+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
  • Prior experience working in platforms (i.e., DMP's, LiveRamp, etc.) would be a huge plus.
  • Ability to manage multiple, competing priorities simultaneously
  • History of successfully working with internal teams to complete tasks and projectAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Compensation Range: $110,580 - $173,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/4/2025Veterans Encouraged to Apply
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Keywords: Publicis Groupe, West New York , Associate Director, Audience Solutions Group, Executive , New York, New Jersey