Senior Manager, Marketing Partnerships
Company: KeyCorp
Location: New York
Posted on: April 16, 2024
Job Description:
Senior Manager, Marketing Partnerships page is loaded Senior
Manager, Marketing Partnerships Apply locations New York, NY time
type Full time posted on Posted 2 Days Ago job requisition id
R-24146 Location:1995 Broadway - New York, New York 10023ABOUT THE
JOB: This is an individual contributor role within the Marketing
team with an opportunity to grow into larger strategic
responsibilities. The Senior Manager of Partnerships will report to
the Director of Partnerships. The Senior Manager of Partnerships
will support partner marketing initiatives, own overall marketing
calendar, identify new opportunities, and coordinate new product
and partner launches. This critical role will ensure our continued
successful results for the partnership channel as well as strong
and balanced relationships with our partners. The Senior Manager of
Partnerships will develop B2C and B2B2C annual marketing plans
using a multi-channel approach, spearhead strategic initiatives and
drive growth through innovative campaigns. ESSENTIAL JOB
FUNCTIONS:
- Develop thoughtful and strategic marketing plans that go beyond
the day to day - using creative marketing tactics, segmentation and
tailored messaging. Deliverables will cover a multitude of
marketing channels, including events, webinars, digital and
print
- Ownership of premier affinity partner relationships; including
routing contracts, monthly partner reporting, compliance approvals,
partner event planning and partner program marketing.
- Develop a deep understanding of partner audience - their
educational journey, career milestones, financial needs and pain
points, what drives/motivates them and how Laurel Road can support
them on their financial journey. -
- Ability to pivot marketing strategy based on internal business
changes and be nimble with marketing efforts
- Proactively look for growth opportunities to expand product
suite with existing partners - execute end to end new product
launches through partner marketing channels.
- Collaborate with Business Development Team to onboard new
partners and ensure a seamless 90 day launch plan and smooth
handoff
- Ongoing review of competitor activity and best practices, with
the ability to bring key learnings into practice
- Forecasting for partners within portfolio across all adopted
products that aligns with partner planned initiatives and leverages
historical data
- Conducting comprehensive analysis of partner results through
reporting to evaluate performance, monitor variances against
forecast and develop actionable insights for future campaigns and
initiatives. Proactively share insights/learnings both internally
and externally - along with any strategic solutions to improve
performance. -REQUIRED QUALIFICATIONS: Education/Certifications:
College degree or equivalent experience
- 7-10 years of experience in marketing or account
management
- Degree in marketing, Communications or related field
preferredExperience:
- Strong financial acumen required - strong command and
understanding of success metrics for initiatives - proactively
benchmark for leadership
- Successful track record of developing a marketing strategy,
creating a targeted marketing campaign and delivering on the
campaign from end to end
- Must be relationship-driven and have the maturity to interface
independently with executives both internal and external - with a
proven ability to influence people in a constructive fashion.
- Must be collaborative, and solutions orientated with an ability
to come up with creative solutions to problems. A deep
understanding of marketing plans and referral programs is
critical.
- Well versed in offline and online marketing tactics, including
social media, events, and content marketing
- Enthusiasm for planning and execution, a creative thinker that
wants to follow through on seeing ideas come to life
- Ability to build trust and credibility, across all levels of
the organization and with partners
- Analytical thinker, focused on optimizing customer experience
and success
- The highest standards of quality and professionalism for
yourself which motivates the same in those around youCOMPENSATION
AND BENEFITS This position is eligible to earn a base salary in the
range of $100,000 to $135,000 annually depending on job-related
factors such as level of experience. Compensation for this role
also includes eligibility for short-term incentive compensation and
deferred incentive compensation subject to individual and company
performance. Please click here for a list of benefits for which
this position is eligible. Please click here for a list of benefits
for which this position is eligible.Job Posting Expiration Date:
05/27/2024 KeyCorp is an Equal Opportunity and Affirmative Action
Employer committed to building a diverse, equitable and inclusive
culture . All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability , veteran
status or other protected category. Qualified individuals with
disabilities or disabled veterans who are unable or limited in
their ability to apply on this site may request reasonable
accommodations by emailing HR_Compliance@keybank.com .
Headquartered in Cleveland, Ohio, KeyCorp (Key) is one of the
nation's largest financial services companies. Key provides
investment management, retail and commercial banking, consumer
finance and investment banking products to individuals and
companies throughout the United States and, for certain businesses,
internationally.
At Key we've made a promise to our clients that they will always
have a champion in us. To deliver on that promise, we're committed
to building a team of engaged employees who do the right thing for
our clients and help them achieve their financial goals each and
every day.
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Keywords: KeyCorp, West New York , Senior Manager, Marketing Partnerships, Executive , New York, New Jersey
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