Senior Associate, Martech Strategist (Adobe) - Marketing & Commerce Transformation Consulting

Company: PwC
Location: New York
Posted on: April 22, 2024

Job Description:

Specialty/Competency: Customer
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 60%

A career in our Customer Marketing practice, within Customer Consulting services, will provide you with the opportunity to help our clients design customer strategies that address the customers' underlying needs and desired outcomes. We help build bridges between digital and analog mediums, delivering personal and contextual experiences powered by technology and analytics, and driving the total experience by engaging the customer, product, partner, and employee experiences. Our team helps clients take advantage of the most important digital trends and tools to integrate sales, service, and operations in a way that leads to measurable business results. As part of our team, you'll help clients develop marketing strategies and operating models, portfolio and brand management, and improve their channel strategies.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Use feedback and reflection to develop self awareness, personal strengths and address development areas.
• Delegate to others to provide stretch opportunities, coaching them to deliver results.
• Demonstrate critical thinking and the ability to bring order to unstructured problems.
• Use a broad range of tools and techniques to extract insights from current industry or sector trends.
• Review your work and that of others for quality, accuracy and relevance.
• Know how and when to use tools available for a given situation and can explain the reasons for this choice.
• Seek and embrace opportunities which give exposure to different situations, environments and perspectives.
• Use straightforward communication, in a structured way, when influencing and connecting with others.
• Able to read situations and modify behavior to build quality relationships.
• Uphold the firm's code of ethics and business conduct.
  
  Job Requirements and Preferences :
  
  Basic Qualifications :
  
  Minimum Degree Required :
  Bachelor Degree
  
  Minimum Years of Experience :
  3 year(s)
  
  Preferred Qualifications :
  
  Degree Preferred :
  Master Degree
  
  Preferred Knowledge/Skills :
  
  Demonstrates thorough abilities and/or a proven record of success in marketing strategy consulting roles within a professional services firm or corporate environment.
  
  Demonstrates thorough knowledge of the latest trends in marketing and/or brand effectiveness, sales and marketing measurement, loyalty and retention, marketing operations transformation, quantitative analysis, marketing technologies, vision and roadmapping that include:
  
  • Leading a cross-functional team to design customer-centric marketing, loyalty and commerce strategies, visions, roadmaps and financial models/business cases;
  • Leading design and development of customer research and analytical insights, both qualitative and quantitative; and,
  • Leading design and development of customer experiences through personas, journeys, use cases and other experience design techniques.
    
    Demonstrates knowledge of marketing, loyalty and commerce capabilities, including organization & operating models, processes, technologies and data ecosystems including leading marketing, loyalty and commerce implementations; well rounded in program delivery, agile operating models, change management, marketing execution and capability enablement.
    
    Demonstrates a thorough level of abilities with, and/or a proven record of success as both an individual contributor and team member, identifying and addressing client needs: actively participating in client
    
    discussions and meetings; communicating a broad range of Firm services; and, managing engagements, including preparing concise, accurate documents and maintaining project economics while maintaining flexibility for unanticipated issues.
    
    Learn more about how we work: https://pwc.to/how-we-work
    
    PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
    
    All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
    
    For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information: https://pwc.to/payrange-v1-advisoryseniorassociate

Keywords: PwC, West New York , Senior Associate, Martech Strategist (Adobe) - Marketing & Commerce Transformation Consulting, Advertising , New York, New Jersey